In my work as a leadership coach for women, I’ve had the privilege of working with a wide spectrum of organizations, each at a different point in their journey toward gender diversity. The corporate landscape is far from uniform, with some companies just beginning to acknowledge the importance of this issue and others having made significant strides. I’ve encountered organizations where gender diversity is considered a strategic asset, an integral part of their success. However, I’ve also worked with those who are still unclear about why and how they should implement a gender diversity program.
This diversity in approach underscores a fundamental truth: The path to gender equity in the corporate world is both varied and dynamic.
How do you know where your organization stands in its gender equity journey? I see most organizations move through three key phases in their journey.
Organizations in the explore phase are focused on becoming compliant with the laws of the land and prevailing social imperatives. They are at the data-gathering stage, identifying the big whys and gaining buy-in from stakeholders.
These could be legacy organizations that have never felt the need to prioritize gender equity until recently. Or they could be startups that have focused on revenue and business performance for survival, with gaps in human-capital practices.
It’s important for leaders in this stage to ask the right questions that can lead them to the approach that is most valuable in their context. They must reflect on what gender equity means to their organization and its culture, as well as to them personally as leaders.
Phase 2: Emerge
In this stage, organizations shift from observing and complying to experimenting with initiatives of their own. Leadership plays a crucial role here in shifting the existing culture of the organization to look at gender equity beyond just demographics and representation.
Leaders must invest time in creating an organization-wide strategy that is aligned with business initiatives and outcomes. These leaders should also publicly commit to the company’s gender equity philosophy and strategy, making themselves accountable for change within the organization. Employee resource groups (ERGs) and gender equity champions play an imperative role in driving the culture.
Since this is the experimentation phase of a strategic approach, the enthusiasm that accompanies a new initiative is high, but efforts at different levels and across different regions may sometimes be uncoordinated. Some regions and functions within the organization may emerge as gender equity champions, while others may ignore the new initiatives. Resilience is the most important attribute to be demonstrated at this stage, as some efforts may fail and can be short-lived.
It’s important for leaders in this phase to reflect on how their gender equity strategy is aligned with business initiatives and outcomes. They need to consider their full sphere of influence: How do gender discrimination and inequity impact their internal and external stakeholders? Finally, they must reflect on how they can standardize their efforts and ensure consistency in implementation.
This is the stage organizations reach after they have finally learned an approach that works in their context after much trial and error. Some of the features of this stage include establishing and integrating strong practices and best-in-class, personalized strategies.
Organizations in this phase are in a position to make statements like “We prioritize gender equity in every sphere and decision within our organization.” It’s noteworthy that here achieving gender equity is not the ownership of one leader but a part of the organization’s DNA, dependent on every single individual to make it a success.
Leaders must remember that humility is the most required attribute for organizations in this phase to flourish. Flourish is not about reaching a stage of “perfection”; rather it focuses on continuous improvement and consistency. Organizations and their leaders must be modest enough to identify and accept what is not working and change course when needed. They must reflect on how they plan to continue to sustain this culture of gender equity.
By understanding their current maturity levels, organizations can address gaps in their current approach and formulate a road map of what the journey ahead looks like and which actions they need to focus on to make their efforts in gender equity successful.
My experience working with various client organizations has shown me that gender diversity is not just about programs; it’s about culture. By fostering a holistic approach to gender equity, organizations can empower their women professionals and, in turn, enhance their success.
This journey is ongoing, and I’m excited to see the continued growth and empowerment of women in these organizations and the broader corporate world.
To know more about TransforMe’s Women Leadership Development offering, click here.
If you would like to know more about how we can help your start-up or organisation through women leadership development, write to us at connect@transformelearning.com.
This article is written by our colleague and Co-Founder, TransforMe Learning, Sandra Colhando as an official member of Forbes Coaches Council. Read the full article here.
The ability to engage, influence and inspire people is crucial, and storytelling can be your ally.
An experiment about “the identifiable victim effect” was conducted at Carnegie Mellon University in 2007 to explore the difference between a fact-based approach and a story-based approach in influencing people. The study showed that students who received a fact-based appeal from Save the Children donated $1.14, whereas students who read a story about a specific child donated an average of $2.38, more than twice as much.
Additionally, if you watch this TED talk by Hans Rosling, you will see how a topic as data-heavy as 60 years of world health data can be made engaging and engrossing through storytelling.
The message is clear: Storytelling can help build your credibility, initiate change, inspire teams and engage people.
Here are four tips that you can leverage to become a great storyteller.
In my opinion, telling the right story is about two things: knowing your objective and ensuring audience relevance. Let me explain how that works.
Is your goal to introduce yourself? Or do you need to influence someone? Or are you trying to foster collaboration? Knowing your objective will help you be clear on whose story you are sharing. If you’re introducing yourself, the story must be about you—your experiences, your journey. A classic story structure for this goal is “the hero’s journey,” which Joseph Campbell describes in his book The Hero with a Thousand Faces.
Once you have a pattern, it’s about crafting the journey. Regardless of the pattern, each story must have a protagonist, a dilemma/problem to solve, a resolution and an outcome/learning.
So it’s not just about telling a story; it’s about telling the right story.
The reality is that since we were kids, we have been told that failure and mistakes are signs of weakness.
Many leaders attempt to inspire people by sharing stories of past successes—but countless examples show us that stories of failure can inspire people, too.
Take for example J.K. Rowling’s 2008 Harvard commencement speech, where she inspires the graduates through her story of failure. Here’s an oft-quoted excerpt from this speech that illustrates the power of a well-chosen personal anecdote: “…by any conventional measure, a mere seven years after my graduation day, I had failed on an epic scale. An exceptionally short-lived marriage had imploded, and I was jobless, a lone parent, and as poor as it is possible to be in modern Britain, without being homeless. The fears that my parents had had for me, and that I had had for myself, had both come to pass, and by every usual standard, I was the biggest failure I knew.”
In my opinion, stories of failure can have a much deeper and more powerful impact on inspiring people than success stories because people relate to failure and it invokes deeper emotions like empathy, compelling them to take action.
One of the opening statements in my own company’s storytelling workshops is: “The stories you tell yourself stop you from telling the stories you must!”
You could have the most amazing story, but you may hesitate to share it. Internal stories like “Why would anyone want to hear my story?” or “What if people don’t like it?” are big obstacles for many of us. Psychologists refer to these feelings as a “fear of negative evaluation” (FNE), which they’ve quantified through an assessment they also call FNE. A high score on this scale is more likely to lead an individual to perceive their attempt at public speaking, for instance, as poor.
Replacing hindering internal stories with positive ones can transform and influence your external storytelling.
Here is a quick exercise I use in my courses to help change a harmful internal narrative: Ask yourself to think of a situation where you felt you were being negatively judged but later realized it was all in your head. As you think of this incident, “amplify” the feeling of relief you felt when you figured out that your perception of the situation was worse than it actually was. There you go—you are beginning to change the story you tell yourself!
How you begin a story matters. Let me share three sure-fire ways my company has developed to help you get your audience hooked from the first sentence you say:
• Intrigue: You don’t always have to start the story from the beginning; instead try starting from the most impactful, emotional or compelling part of your story, and then go back to the beginning. This will keep your audience truly intrigued.
• Question: The most powerful thing a question does is compel your audience to think. So ask a rhetorical question, pause for a few seconds and then answer it yourself!
• Visuals: Another great way to start a story is to show an image and use that as the foundation for your narrative.
In the world of business, storytelling is more than a skill; it’s a superpower. By applying these four secrets, you can not only engage, inspire and influence but also establish yourself as a thought leader in the art of storytelling.
Would you like to know more about how your organisation can leverage Storytelling for business success? Read more about our Storytelling module.
Write to us to at connect@transformelearning.com to elevate your storytelling game.