BREAKING BARRIERS : WOMEN LEADERS IN CORPORATE AUSTRALIA

Women remain under-represented in all key decision-making roles across almost all industries in the Australian workforce. Within this, culturally diverse women have an abysmal representation, out of the 46% of board directors across sectors in Australia, only 5.7% of them are culturally diverse women. In our Australian edition of the Leaders Cafe Live series, we had a guest speaker who defied all odds as a young immigrant and rose to become a leader in the traditionally male-dominated banking industry,  Ana Marinkovic, Executive General Manager, Small Business Bank at NAB.  Ana shared her invaluable insights and experiences, focusing on two pivotal topics:

Strategies for women immigrants looking at building their careers in Corporate Australia; key challenges and how to overcome them and How can organisations focus and enable the journey of women leaders (with a focus on culturally and racially diverse women leaders); tried and tested tips to foster inclusion and true belonging.

Summary 

Here are the key highlights from the conversation:

  • From day 1, I was an outsider. Being different and coming from a unique background when I entered the Australian corporate world, specifically in a banking graduate program 20 years ago, I believed in demonstrating my worth through results and the impact I could make on my work’s quality. I embraced hard work, often putting in extra effort without additional identity burdens, which opened up opportunities that others might have missed.

  •  I’ve mastered the art of not belonging, and it’s become my mantra. I firmly believe that diversity, including diverse experiences, thinking, cultural perspectives, socioeconomic backgrounds, educational experiences, and technical expertise, is what fosters a successful, vibrant, and progressive culture.

  • Challenges in Corporate Australia: Discrimination against diverse professionals, especially those with non-standard accents, persists in Australia. This unconscious bias needs systemic change within organizations. There has been progress in diversity and inclusion in corporate Australia, but it’s not happening as quickly as it should.  Both men and women share the responsibility of promoting meritocracy and uplifting talented individuals, regardless of their background.

  • Balancing Work and Life: Ana believes in doing what suits your personal circumstances and family without apology, focusing on quality interactions with loved ones.

  • Reading Recommendation: Ana enjoys biographies, and she recommends reading Otto von Bismarck’s biography for insights into influential historical figures.
  • Role Model: Ana’s role model has always been her grandmother, who emphasized independence and education.

  • One Word to Describe Ana: Strict (according to her kids), in need of more holidays (according to her husband), and a transformational leader (according to colleagues).

  • Ana’s Mantra: “Master The Art Of Not Belonging.”

  • Diversity and Different Perspectives: Ana emphasizes the importance of diversity in experiences, thinking, cultural perspectives, socioeconomic backgrounds, educational experiences, and technical expertise for a successful and vibrant culture.

  • Handling Comments About Quotas: Ana doesn’t support quotas but believes in hiring based on meritocracy. She advises focusing on your track record, confidence, and the ability to communicate your abilities convincingly.

  • Changing from Mentorship to Sponsorship: To shift from mentorship to sponsorship, show that you’re gaining value, putting effort into self-improvement, and embracing feedback for continuous growth. Authenticity, selflessness, and shared values are key.

Transcript

Sandra – Welcome everyone. After successfully running the leaders cafe in India, we are excited to inaugurate The Leaders’ Cafe in Australia today. In our Leaders’ Cafe Live series we were credibly excited to welcome a guest speaker who came to Australia as a young refugee and broke several shackles to emerge as a leader in the typically male dominated banking industry. We are speaking with Ana Marinkovic, Executive General Manager small business bank at NAB. Can you share some of the highlights that brought you the way you are today?

Ana – Sandra, my experience may not be unique, as I’ve met many who left their countries for various reasons. My childhood was idyllic until it suddenly turned into chaos. I left home at 12 and reunited with my parents much later. This journey taught me that life’s titles, possessions, and social standing are transient, but resilience, impactful choices, and helping others endure.

It’s also taught me the value of authenticity, both in personal and corporate life. Authenticity is the foundation of trust and loyalty. So, my journey over the past few decades has been filled with invaluable lessons.

Sandra  – One thing that resonated a lot with me, it was initially a little bit of a shock, but that resonated with me is the line that you say it’s okay not to belong. And, you know, we talk a lot especially in organizations about belonging as the foundation of actually being true, inclusive and getting people to feel safe to speak. And here, I’m listening to you as a woman leader who travels the mile and said, You know what, it’s not okay to belong.Would you like to share a little bit more about what you mean by that?

Ana  – I’ve had various reactions to my differences. I’ve mastered the art of not belonging and fully accept it. I understand that my unique experiences, accent, and perspective won’t change. These aspects define my identity more than my CV does.

“In boardrooms, I’ve faced comments about my fashion, assertiveness, honesty, and even suggestions to change my name, soften my accent, or develop a taste for wine. But these are just labels. Over time, I’ve learned to focus on feedback about my work, strategy, leadership, and not let the noise affect me. It’s become a survival tactic that’s served me well.”

Sandra  –  Sometimes, I’m reminded of the many stories that play in our heads when we’re talking to clients and coaches. We often compare ourselves to others or try to fit in or emulate someone else. I often think of horse races, where the fastest horses wear blinders. It’s liberating to focus on our goals and not get caught up in the chatter of belonging.

But there’s also the reality of being a woman from a multicultural background. I’ve faced challenges from questions about my name not matching my appearance to comments on my accent. There were times when I was the only multicultural woman in a leadership forum, and some suggested hiring people who looked different to represent stakeholders. Despite these challenges, I’ve continued to stand up for what I believe in and push forward.

There are also articles like HRD recently talking about discrimination based on accidents, where career opportunities are mixed, missed by equally qualified candidates with non standard accents and even more pronounced for women. Another article in a financial review that talks about how job seekers in Australia with ethnic names are 57% less likely to be considered for leadership roles. What do you feel even if it’s unconscious based, it needs to be systemic discrimination by organizations against diverse professionals? What are your thoughts?

Ana – In the Australian corporate landscape, upper management and board levels often lack diversity, reflecting a reality we face. Moreover, in my role overseeing millions of small businesses, I encounter expectations about a certain executive prototype. Being an ethnic banker in a predominantly male, monolithic industry presents unique challenges, not only in the workplace but also with customers.

Unconscious bias is pervasive. For instance, a customer assumed I had conflicted feelings about Ukraine due to my appearance and accent, highlighting how perceptions can lead to misconceptions. Another customer asked to change my sender name in a newsletter, citing stereotypes. These biases are deeply ingrained.

Addressing this issue requires collective effort, ongoing attention, and a focus on diversity in positions of power to drive change effectively.

Sandra – What’s the situation right now in corporate Australia in making inclusion real?

“Ana On Making Inclusion Real  – There have been positive strides toward inclusion and diversity, and I see it extending beyond just the male-female binary. There’s significant progress, with organizations realizing that diversity isn’t a mere preference; it’s a necessity. This shift is driven by social responsibility and the need to better connect with our customer base for improved commercial outcomes.

However, progress isn’t happening as swiftly as it should, especially in a multicultural country like Australia. Some agenda items may take precedence, which affects the pace of progress.”

Sandra  – I often also see when you’re talking about this case, as women being champions of diversity, equity inclusion, they’re either the leaders talking to running these forums, where do you see male allyship coming to this picture What would you recommend, say your senior male colleagues to do in organizations to support more inclusivity?

Ana  – I believe in consciously looking beyond gender, cultural heritage, or skin color when evaluating individuals. It’s everyone’s responsibility to promote meritocracy and uplift talented, hardworking people, regardless of their background. Both men and women share the responsibility in this regard.

In my own career, I’ve received substantial support, advice, mentorship, and sponsorship from some male colleagues and leaders. Women supporting women is an important aspect of this agenda. While we often discuss men supporting women, it’s equally vital for women to view each other as allies rather than competitors and work together to advance this cause.

Sandra – In the last few years, I’ve seen the shift happen on women supporting women, or at least the shift disrupting, and I’m pretty happy looking at that shift. What else can we do to support each other?  Besides you mentoring, coaching, what else can we do to together rise in this situation?

“Ana On Women Supporting Women – I recently came across a perspective that strongly resonated with me: “Women are over-mentored and under-promoted.” It makes sense when you objectively assess the situation. The real challenge isn’t finding a mentor; it’s demonstrating to the system that you’re ready for more significant responsibilities and promotions.”

While having a mentor and a sounding board is crucial, mentoring alone won’t determine your career path. It’s vital to focus on building critical experiences that pave the way for advancement.

Sandra– So if you want to reflect back and all the mentorship opportunities that you feel grateful for, what could you? What did you do at that time to get those mentors for yourself?

Ana –  Being different and coming from a unique background when I entered the Australian corporate world, specifically in a banking graduate program 20 years ago, I believed in demonstrating my worth through results and the impact I could make on my work’s quality. I embraced hard work, often putting in extra effort without additional identity burdens, which opened up opportunities that others might have missed.My dedication and results gave me access to a diverse network. I was confident in seeking help and had an insatiable thirst for learning and improvement.

“Actions often speak louder than words. My “luck” was a product of genuine efforts to make a difference and continually improve. People notice and want to help when they see your commitment to their success. It’s about earning the right to ask for help and advice when needed by consistently contributing and demonstrating your dedication.”

Sandra – The first step in seeking mentorship and support is foundational. It’s been a personal challenge for me, particularly when I made a mid-career transition to Australia. I arrived here after having a successful career in India, coaching clients and organizations that were on my wish list. I reached a point where I didn’t need feedback, as I had people working with me.However, in Australia, I became a newcomer and had to start over in my middle age. I realized it wasn’t about completely changing who I was; it was about redesigning myself. I had to step out of my comfort zone, seek feedback, and adapt to a new coaching approach. In my previous life, I never asked for mentorship, but in my new life, I had to break out of that pattern. Nobody comes to you; you have to actively seek support. Fortunately, many people are willing to help when you take that first step of asking, even though it can be challenging.

To seek mentorship, you have to place yourself in those situations and actively ask for support. However, there are internal obstacles we often encounter, like the Cinderella complex. Some of us might think, “I’ll just do good work, someone will notice me, and I’ll get my seat at the table,” which isn’t necessarily true. What are your thoughts on this Cinderella complex that some people may have?

Ana – I find it a bit challenging to relate to the Cinderella complex because I’ve always been an outsider from day one. When you carry that label, your focus shifts to fitting in, making an impact, and finding your place in the world. You don’t dwell on whether you deserve your job at a technical level.

The risk with Cinderella complexes or impostor syndrome, as some call it, is self-sabotage. It’s crucial to approach every situation rationally. If you’ve already faced disadvantages in life, avoid adding to them with self-doubt. That’s my advice.

Sandra – A brilliant point indeed. Firstly, avoid putting yourself in that cage because once you’re in, only you can let yourself out. Most of my work revolves around empowering women leaders who excel in organizations. Many face the double bind dilemma – being seen as either too soft or too aggressive. Women often receive feedback about toning down their assertiveness, a critique rarely given to male leaders.

As someone assertive and vocal, have you encountered feedback about being too assertive or aggressive? How would you advise handling this double bind dilemma?


Ana – It’s crucial to be conscious of how you present yourself and your style. However, trying to strike a perfect balance between assertiveness and not being too aggressive can be a losing battle. I’ve received feedback about speaking too little and too much, and it’s challenging to please everyone.

“On Double-Bind Dillema : My approach is not about being liked by everyone, but about being respected, leading with integrity, and staying true to my values. It’s about authentic leadership and being able to look in the mirror at the end of the day, liking the person I see. I ask myself, who do I need to thank, and who do I need to apologize to after the day I’ve had”


Sandra – I want to come back to the topic balancing work life. Are there any strategies, any insights tips you have for us?

“Ana – I’ve never believed in work-life balance. Instead, I believe in doing what suits your personal circumstances and family without apology. I’ve always loved my career, which has been a central part of my life. It doesn’t mean I love my family any less; it just means we focus on quality interactions when we’re together. Balance, to me, is when you and your loved ones are happy with the life choices you’ve made and continue to make. That’s the only balance I strive for.”


Sandra – How does one communicate that balance with work as well?

Ana – It’s crucial to aim for a job that doesn’t bring negative feelings about Sundays or Mondays. In Australia, where unemployment is low, we often have the power to choose our work environment and leaders. It’s about working in a space that motivates rather than demotivates you. The responsibility for these choices lies with the individual.

I wouldn’t work in an environment that doesn’t allow me to be authentic, and if an organization’s values don’t align with your own, focus on what you can control and lead by example to make positive changes. However, if there’s a fundamental conflict, it might be time to consider a different organization.

Sandra – what would you recommend as a good book for us to read?

Ana – I’m a fan of biographies because they reveal that even those who have achieved extraordinary success in their professional or personal lives faced steep and challenging journeys. I’ve read many biographies, but one that stands out is Otto von Bismarck’s. He unified the Prussian states into modern Germany, and his life story, tenacity, and handling of political complexity left a lasting impact on Europe, influencing the factors that led to the First and Second World Wars.

I enjoy exploring characters like Bismarck because they offer insights into the human condition, human context, and the choices people make, regardless of whether their stories are positive or negative.

Sandra – One woman role model that you will look up to.
.

Ana – I look, it’s always been my grandmother. Unfortunately, she’s no longer with us. But she’s the woman that taught me the importance of Independence and the importance of education.

Sandra – How would people describe you in one word?

Ana – The kids would say the strictest mum that they know. Husband would say you need to take more time off and go to Italy or Spain on holidays. And I think colleagues and my teams would say someone that’s a transformational leader. Someone that likes to challenge the status quo? 

Sandra – And what would Ana say?

Ana – I’m passionate about building highly engaged, effective teams that make a meaningful impact. I believe in the power of small actions that can greatly affect people’s lives. That’s why I’m dedicated to serving the small business customer segment, where the decisions my teams make daily have a significant impact on many families across Australia.

Sandra – What’s the mantra you live by?

Ana – Master the art of not belonging.

I want to take this opportunity to pick up some questions from the audience as well. Why do we need to confirm when we want people to bring diversity and different ways of thinking?

Ana – I’ve mastered the art of not belonging, and it’s become my mantra. I firmly believe that diversity, including diverse experiences, thinking, cultural perspectives, socioeconomic backgrounds, educational experiences, and technical expertise, is what fosters a successful, vibrant, and progressive culture. I don’t see homogeneity as the best path forward. It’s not just about what you believe but also ensuring your actions align with those beliefs. Who you hire, fire, promote, mentor, and sponsor should all contribute to building a diverse culture and giving people opportunities.

Sandra – As a woman, how do you tune out such noises which indicate you got there because a quota had to be filled? Or was it because of hard work involved in your promotion?

Ana – I’m not a big fan of quotas for this reason. I believe in hiring based on meritocracy. However, this requires creating a system that ensures women have equal opportunities to learn, develop, and advance as men do. It’s crucial to have a strong track record of excellent performance, confidence in your abilities, and the ability to communicate this convincingly. Your elevator pitch should be punchy and based on lived experience rather than a sense of needing to justify your presence.

Sandra – how do we change from mentorship to sponsorship in organizations?

Ana
 – The distinction between mentorship and sponsorship is crucial. Many have asked me to be their mentor but treated it as a transactional interaction, asking a few questions over coffee and not following up. To turn a mentor into a sponsor, show that you’re gaining value, putting effort into self-improvement, and embracing feedback for continuous growth. This creates a mutual interest in your success. Authenticity, selflessness, and shared values are key. If it doesn’t click with one person, keep searching until you find someone whose approach resonates with you.

Ana – Leaders are not born, leaders are made, and they’re made by their actions and the actions around them every single day.

Sandra – On that note, wishing all of you a wonderful journey in discovering your identity and creating that identity and then dancing with it. Thank you once again, and for spending that time and sharing completely authentically. 

Ana – Thank you so much Sandra for this opportunity. And if anyone has even taken a little bit of advice or help or helpful word or two, that’s been a success.

Brendon Hall Winner Tm Banner

TransforMe Learning and Leadership Solution Wins Gold

TransforMe Learning, a transformational leadership training and coaching company in collaboration with Cleartrip won a coveted Brandon Hall Group Gold award for ‘Best Team Development program’  in the Learning and Development category. 

Synergizing Strengths Lab is a Transformative Team Development Program which works through a 4-phase system and allows us to understand the unique dynamics and challenges of team and then help them rise to meet them. Our Team Transformation Program comprises four essential components. First, we conduct Team Diagnostics, delving into your team’s goals, challenges, and strengths through surveys, interviews, and assessments. Next, we generate a comprehensive Team Assessment Report, utilizing Patrick Lencioni’s “5 Dysfunctions of a Team” assessment, serving as a roadmap for your team’s improvement journey. The Synergizing Strengths Lab fosters open dialogue, expertly led by coaches, resolving conflicts, building trust, and co-creating new team norms. Lastly, we provide Individual Coaching tailored to each team member’s specific needs, ensuring comprehensive support for their success. This holistic approach facilitates improved communication, trust, and overall team performance. We did this lab for Cleartrip on ‘How India’s leading travel company, Cleartrip, turned the pandemic into a growth opportunity by synergising its new leadership team.’

“Excellence Award winners are shown to be organizations that truly value their employees and invest in them through their human capital management programs. These HCM programs have been validated as best in class for business value and the impact on the employees themselves,” said Brandon Hall Group Chief Operating Officer Rachel Cooke, HCM Excellence Awards program leader. Entries were evaluated by a panel of veteran, independent senior industry experts, Brandon Hall Group analysts, and executives.

“Our award winners are relentless in their pursuit of excellence,” said Brandon Hall Group Chief Executive Officer Mike Cooke. “We have received some of the most innovative use of HCM strategy that we have seen in the last 30 years, and in most cases, technology and collaboration across departments have helped them achieve amazing business results.”

About TransforMe Learning

TransforMe is a modern learning organization dedicated to fostering enduring talent development practices. Our distinctive “transformational” approaches yield concrete business outcomes. We’ve gained recognition for our various programs, including the Breakthrough Leadership Journey (BLP), Evolve (an empowering women’s leadership initiative), Synergizing Strengths (promoting transformative teams), The Art of Storytelling (for influencing, engaging, and inspiring), and our coaching services encompassing systemic, leadership, and purposeful coaching. Our team of highly accredited and industry-acknowledged professionals undergoes extensive self-improvement and rigorous training, making our commitment to driving progressive change in individuals stand out in the Learning & Development industry. With a global presence, corporate offices in Australia and India, and a reputation built on referrals and repeat business, we are privileged to partner with over 200 organizations globally, boasting a 90% inbound business rate and 95% repeat business rate. Our clients include renowned entities such as the UN, Google, PWC, EY, Accenture, McKinsey & Co, TikTok, Ericsson, Monotype, Schneider Electric, Adobe, Uber, Walmart Flipkart, Samsung, Nestle, and many more.

About Brandon Hall Group

Brandon Hall Group is the only professional development company that offers data, research, insights, and certification to Learning and Talent executives and organizations. The best minds in Human Capital Management (HCM) choose Brandon Hall Group to help them create future-proof employee development plans for the new era. For over 30 years, we have empowered, recognized, and certified excellence in organizations worldwide, influencing the development of over 10 million employees and executives. Our HCM Excellence Awards program was the first to recognize organizations for learning and talent and is the gold standard, known as the “Academy Awards of Human Capital Management.” The awards recognize the best organizations that have successfully developed and deployed programs, strategies, modalities, processes, systems, and tools that have achieved measurable results. We are honored to receive applications from organizations worldwide ranging from small, medium, large, and global enterprises to government, not-for-profits, and associations.

5 Ways Tm

In the wake of the unprecedented global pandemic, the traditional concept of work underwent a seismic transformation. As companies adapted swiftly to ensure business continuity, the remote work culture emerged as a lifeboat for many organizations. Surprisingly, this experiment with telecommuting not only proved to be successful but also reshaped the future of work. Today, a post-pandemic reality beckons, where the hybrid work model has taken center stage, offering employees the flexibility to divide their time between the office and home. However, to truly thrive in this new norm, it is essential to think differently about working in a hybrid world. In this article, we will explore 5 strategies and practices that can empower individuals and businesses alike to unlock the full potential of this transformative work environment. 

1. Build Connection and Trust with your People

To build connections within the team, consider implementing a buddy system, where members are paired up for daily 5-minute calls to catch up and support each other. Conducting weekly heart-to-heart video calls allows participants to freely discuss whatever is on their minds. Additionally, creating shared virtual lunchrooms provides a space for informal gatherings and conversations akin to break room interactions.

For teams with members who have never met in-person or those with introverted individuals, organizing weekly team meetings for getting to know each other can be beneficial. Each week, featuring a different team member who presents something about themselves helps strengthen bonds. Encourage both formal and informal presentations, allowing time for preparation and thought, particularly for introverts or neurodiverse team members. You can use templates or encourage creative presentations, such as slideshows, to suit the team’s preferences. By nurturing a culture of connection, your team can thrive even in a virtual environment.

2. Set goals frequently make the specific and measurable

In order to foster a strong sense of unity within your team, it’s essential to avoid any division between “us” and “them.” Face-to-face connections whenever possible are crucial, especially incorporating social interactions where practical. When dealing with a mix of virtual and in-office team members, it’s vital to ensure that everyone can participate in meetings and connects to prevent feelings of exclusion. the hybrid work environment, the traditional annual goal-setting approach with periodic reviews no longer suffices. With reduced supervision and connection, employees find it challenging to keep up with changing client and organizational objectives, tactics, and strategies. To ensure effectiveness, dynamic and measurable goals must be adjusted more frequently to stay aligned with organizational objectives.

Empowering employees with autonomy while setting clear boundaries, authority, and accountability is vital for their success. Defining what excellence, good, and not acceptable performance look like provides a clear roadmap for achievement. Breaking tasks into manageable chunks and agreeing on specific timelines for each segment ensures progress towards the overall goal.

Ensuring goals are SMART (Specific, Measurable, Achievable, Relevant, Time-bound) adds clarity and precision, enabling employees to track their progress effectively. By adopting these strategies, organizations can adapt to the challenges of the hybrid environment and ensure their efforts remain relevant and impactful in achieving organizational objectives.

3. Make sure the goal is SMART – Aim for your team members to have no more than 2 meetings per day and make them count!

One of the most common complaints in the Hybrid Model, whether team members work 100% virtually, 100% in the office, or somewhere in between, is the overwhelming amount of time spent in meetings, leaving little time for actual work. To address this, creating a weekly or monthly meetings plan for each team member is crucial.

Start by identifying client meetings that are essential for team members to attend. Then, incorporate at least two personal connection type meetings each week to nurture relationships. With the remaining time slots, prioritize value-add or essential meetings for your employees.

To make meetings more effective and productive, send out agendas or relevant content in advance, allowing participants to prepare thoroughly. Set clear expectations for meeting duration and the level of contribution expected from team members. Keeping meetings on track by managing time and intervening when discussions go off-topic will help make every minute count. By implementing a well-structured meetings plan and optimizing meeting practices, teams can strike a balance between collaboration and focused productivity in the Hybrid Model.

4. Make time to talk and listen to your people about their Hybrid situation

As the Hybrid model introduces uncertainty, many individuals are grappling with concerns about what it means for them. Engaging in open conversations and actively listening to your team members is essential to gaining insight into their unique situations and anxieties. Following Stephen Covey’s wisdom, “Seek first to understand then to be understood,” fosters empathy and connection.

It’s completely natural for people to experience anxiety, especially about returning to the office, even part-time, as it aligns with the way human brains are wired. Some team members seek clarity on what the future holds and the opportunity to express their perspectives. Others find solace in being heard, which can significantly reduce anxiety during the initial phase of transitioning back to the office.

Certain team members face more significant challenges, such as no longer living near an office, enduring lengthy commutes, or contemplating relocation. Meanwhile, those who will predominantly work from home require assurances about job security and their value to the team.

Involving team members in the development of a hybrid workplan, setting clear expectations for work from home (WFH) and work from office (WFO), and addressing logistical issues like network connectivity, travel, client expectations, and deliverables, ensures a comprehensive approach to the hybrid work environment. Ultimately, incorporating team members’ insights and providing support and assurance will foster a sense of ownership and commitment to the new model.

5. Model the desired behaviours

Creating a culture of trust and empowerment within your team starts with you as the leader. Transparency allows team members to own their mistakes and voice their concerns, knowing it’s a cultural norm. Show empathy by caring for their well-being and making practical accommodations, and they will dedicate their energy to achieving shared objectives.

Foster an environment of vulnerability, where team members feel safe revealing their true selves and driving behaviors without fear of repercussions. Lead by example to build this psychological safety. Demonstrate accountability by owning up to your own mistakes and failures, inspiring team members to do the same and garnering their respect.

Be an advocate for your team, championing their ideas and advocating for necessary tools and technology to support their success. Recognize exceptional work and address unsustainable policies that may lead to burnout. As a leader, embodying these values nurtures a positive team culture, driving performance and fostering a sense of belonging and commitment among team members.

The Grow Your Damn Business Podcast is a business podcast which delves into the journeys of entrepreneurs, exploring the highs, lows, and everything in between. This podcast is hosted by Scott Goodrich, a professional EOS implementer. 

On this episode of Grow Your Damn Business! our colleague and co-founder of TransforMe Learning, Gatik Chaujer, joined as a special guest speaker where he shared his incredible journey of transformation, highlighting the importance of focusing on specific areas rather than claiming to be good at everything.

 

Scott Goodrich – When we last spoke, you were facilitating a class that I attended at our previous company. Since then, it’s exciting to see that it has evolved into a business venture for you. Could you kindly provide our audience with some background on how that evolution unfolded? We’re eager to learn more about your journey as an entrepreneur and business leader.

Gatik Chaujer – It feels like it was ages ago, more than a decade to be exact. I don’t want to give away our ages too much! Back in 2010-ish, I was a shy, under-confident teenager with low self-esteem and a crippling fear of public speaking. Stage fright was my biggest challenge, and I vividly remember one embarrassing moment reciting a poem on stage where my hands shook, my voice trembled, and my heart pounded uncontrollably. It seemed like nobody was listening.

From those experiences of feeling inferior and not good enough, my personal journey has been a transformation. Now, I find immense fulfillment in helping others overcome their fears, develop leadership skills, and harness the power of storytelling. This is why the name “TransforMe” resonates with me so deeply. It’s not just my journey; it’s a collective journey of a tribe that came together to make a difference.

And that’s a brief glimpse into my journey. But TransforMe is more than just my story—it’s about the work my partner, Sandra, and I embarked on together. We experienced our own transformations and felt compelled to share it with the world. So, that’s the essence of our journey—a collective effort to create positive change.

Scott Goodrich – You’ve had the incredible opportunity to deliver not just one, but two TED Talks, taking something that once scared you as a child and transforming it into the foundation of your work. Can you provide us with some insights into the transition? Was there a defining moment or was it a result of continuous effort and practice? And let’s also delve into the growth of your business and how it has evolved over time.

Gatik Chaujer – My daughter affectionately calls me Superman for various reasons, but I’d rather not be known for wearing red underpants! However, let’s focus on the journey, evolution, and transformation that has led me to where I am today. It’s difficult to pinpoint a single moment that sparked the change; instead, it has been a progressive process. Even now, I face different challenges that require growth and adaptation.

The turning point in my journey occurred about 23 years ago during my first job at a call center in India. At that time, a trainer position became available, and 60 of my colleagues applied, eager to move away from handling calls. I, on the other hand, didn’t apply because I believed public speaking was not for me. One day, while dropping off my then-girlfriend, Sandra, she questioned why I hadn’t applied. In that vulnerable moment, I shared my deepest insecurities about my fear of public speaking and feeling inferior. Sandra’s response was a wake-up call. She saw potential in me that I couldn’t see in myself and encouraged me to apply. Her belief in me made all the difference.

I took her advice and was selected as a trainer, but it didn’t end there. Being among experienced trainers at a respected company like General Electric (GE) created a new set of fears and doubts. Impostor syndrome kicked in, and I questioned if I belonged among such talented individuals. Looking back, I realize that somewhere along the way, I made a resolution. I accepted that I wasn’t naturally gifted in public speaking but committed to putting in the effort to excel in that field.

Since then, it has been a journey of continuous effort, practice, discipline, consistency, and embracing the notion that I can improve and grow. This mindset guided me as I started my own business. It’s the disciplined focus and consistency that have propelled me forward.

So, whether it’s in personal or professional endeavors, I firmly believe that putting in the extra effort and consistently learning and honing our craft can lead to growth and success. That mantra has been instrumental in my journey and continues to guide me today.

Scott Goodrich – Let’s discuss TransforMe and your transition from the corporate world. In what year did you make the decision to step back and venture into this zone yourself? Was it in 2012, marking 11 years since then? Considering you had previously worked in larger organizations like Encore Capital and GE, where we met, with hundreds or even thousands of employees, what spurred your decision to leave and pursue your own path? Let’s delve into the factors that prompted this decision and explore the process of making such a significant career shift.

Gatik Chaujer – The decision to embark on my own journey with TransforMe was a progressive one, Scott. I believe that things happen in life that serve as catalytic events, leading us to where we are meant to be. In the first ten years of my career, I experienced significant growth, partly due to fortunate circumstances. Being in India during the IT boom allowed for ample opportunities for professional development. However, this early success also had unintended consequences. It fed my ego and led to complacency, distancing me from my true purpose.

An event that significantly impacted my path was attending a seminar with LAL, which prompted me to rediscover who I truly was. As I climbed the ranks in organizations, I found myself drifting further from my craft, consumed by meetings, conferences, and a sense of busyness that lacked fulfillment. Frustration grew, and I began questioning the purpose of my work. It became clear that the corporate world was draining my energy rather than nourishing my soul.

A tipping point came when I arrived home one night to find my wife, Sandra, expecting our second daughter, having quit her job to focus on motherhood. This transition meant a shift to a single-income family with more mouths to feed. In that moment, I sat at the dining table, vulnerable and honest with Sandra, and made a declaration—I was quitting. I had already made up my mind to pursue something of my own.

Sandra, always a supportive coach, asked me about my intentions. Without hesitation, I shared my desire to help people transform. To my amazement, she expressed her willingness to join me on this journey. And that’s when we made the decision to embark on our entrepreneurial path together.

It was a perfectly timed decision, aligned with our shared vision and purpose. Sandra’s own journey of discovering gestalt and coaching had prepared us for this leap. With her as my partner and coach, we set out to make a positive impact on people’s lives through TransforMe.

Scott Goodrich – When you have a clear purpose and the necessary skill set, it’s essential to let go and trust others. Delegating tasks that you know others can handle just as effectively allows you to focus on the next round of responsibilities. Can you recall a specific moment when you had to let go and delegate? What was one of the things you had to relinquish control over?

Gatik Chaujer – One of the initial challenges I faced was letting go of one of my most cherished creations, the program called “The Art of Storytelling.” It was a product born out of my passion for storytelling, and I had become known for my expertise in that area. It was a space where my ego thrived, and I truly enjoyed it. However, despite my personal attachment, I realized that the business itself wasn’t progressing.

At that moment, I had to make a crucial decision. I took the step to certify six trainers on the program, completely removing myself from its delivery. Today, after around five or six years, I now only facilitate around 10% of those workshops. Surprisingly, I couldn’t be happier with this shift because it opened up new opportunities for growth.

By letting go of the majority of the workshops, I created space to develop another product focused on story crafting, which has become my new passion. This shift has been both exhilarating and rewarding. It allowed me to diversify and explore new avenues within my business.

Letting go of that initial creation was a pivotal moment for me, and it served as a catalyst for further innovation and expansion. It taught me the importance of adaptability and the willingness to evolve, ultimately leading to greater satisfaction and fulfillment in my work.

Scott – Did you and Sandra ever find yourselves in a situation where you veered away from your original intentions? Did you chase something outside of your core focus and purpose that you had initially committed to? If so, how did that experience unfold?

Gatik Chaujer – We did find ourselves in a situation where we veered off track from our original purpose. It happened early on in our journey. Initially, we were focused on leadership transformation, but we ended up taking on team-building programs and time management courses for clients just to get our foot in the door. We got caught up in going with the flow rather than staying true to our direction. Thankfully, a conversation with our business mentor served as a wake-up call. He reminded us of our firm’s name and the deep transformational work we set out to do. It was a valuable lesson in staying aligned with our core focus.

Scott Goodrich – So, what’s next for us?

Gatik Chaujer – We have narrowed down our focus to four pillars of TransforMe: top leadership team alignment, leadership development, storytelling, and women professional development. Moving forward, we see two key areas of emphasis: driving diversity and inclusion, particularly in storytelling, and expanding into the Sydney market. As we enter our 12th year, I’m in a phase of challenging myself and exploring new opportunities. While I don’t have all the answers yet, I am certain that the next phase will bring something different and exciting for our business.

Scott Goodrich – We wrap up all of our conversations with 5 quick questions. So I’m gonna get the chance for you to share with the audience a little bit about who you are and what you like to do. The first thing is we’d love to hear about your favorite sports team. and particularly with a little international flavour, I hope. So what is your favourite sports team?

Gatik Chaujer – This is gonna get interesting. So I’d have to say that I don’t I actually don’t watch sports. I play sports. So it’d be very difficult for me to pick on a sports team, but my heart just wants to say the Indian cricket team, so I’m just gonna go with that.

Scott Goodrich – What would you eat for your last meal?

Gatik Chaujer – I have one of my favorite Indian delicacies, which is called Chole bhature. which is a kind of deep fried bread with a lot of chickpeas, again, fried. It’s a lot of fried stuff. You’re gonna go for another run. — spicy stuff after that. But it’s gonna be my last meal.

Scott Goodrich – What is your dream vacation spot?

Gatik Chaujer – I recently visited Queensland, specifically Hamilton Island, and I must say it was one of the best vacations I’ve had. You see, both Sandra and I are beach people, so being by the beach is pure bliss for us. Just being able to spend time on a beautiful beach, perhaps in a cozy shack, and enjoying a few beers is all I need to be happy. There’s something truly special about the beach that brings a sense of relaxation and joy. It was an incredible experience for us.

Scott Goodrich – what’s the favorite show that you and Sandra are watching or that you watch yourself? TV, movies, streaming, anything. What’s got your attention these days?

Gatik Chaujer – The most recent movie that I absolutely loved is “Air.” It was fantastic. I truly enjoyed it. The storyline and the portrayal by Ben Affleck were captivating, especially since I recently read “Shoe Dog” by Phil Knight, which made me relate even more to the character. I have a penchant for autobiographies and stories about companies, so this movie was right up my alley. As for TV series, I must admit I’m a bit old-fashioned. I enjoy watching reruns of “Friends,” “Whose Line Is It Anyway,” and “Two and a Half Men.” They are all great shows.

Scott Goodrich – What’s a piece of advice or quote or or something that you’d like to share that always echoes for you something you’d come back to time and again?

Gatik Chaujer – I believe in the connection between passion and purpose. It’s something I had my daughter write out for me and used to have in my old office. Whenever I’ve struggled to figure out what I should be doing with my life at different stages, this principle has been a guiding light. In a coaching conversation, I once said, “Experiment with your passions until you discover your purpose.” Your purpose is closely tied to your passions, so keep exploring what truly excites you. If one passion doesn’t lead to a sense of purpose, try another. Keep experimenting, and you’ll eventually find your path and purpose.

Scott Goodrich – Great takeaways here today. Really appreciate you sharing all that. It’s really been a pleasure having you on on the episode today, and for taking the time.

Gatik Chaujer – Thank you so much for having me here, Scott.

HOW TO DEVELOP HIGH-PERFORMING TEAMS FOR STARTUP SUCCESS

One of the top 20 reasons that startups fail is not having the right team.In the fast-paced and ever-evolving world of start-ups, the strength and effectiveness of a team can make all the difference between failure and triumph. We were joined by our special guest, Gaurav Agarwal, Co-Founder, Tata 1mg to discuss his experience and insights on how they focused on building capability of their team to meet challenges inherent in a start-up environment.

Summary 

  • Gaurav Agarwal describes building 1mg as an incredibly gratifying journey, with the core purpose of building a team that embodies collective leadership values.

  • The “Be Your Own CEO” culture in the leadership team originated from values learned from past organizations, focusing on individual initiative, ownership, and accountability.

  • Challenges in implementing this culture included ensuring failure was seen as an opportunity for learning, providing autonomy and decision-making authority, and maintaining the culture as the company grew.

  • The value of “Done is better than perfect” emphasizes focusing on significant opportunities rather than chasing marginal ones.

  • Challenges in hiring top talent from diverse backgrounds can lead to issues with ownership, accountability, and team cohesion. Overcoming these challenges requires evaluating personal accomplishments during interviews, allowing leaders to understand the organization’s dynamics before making drastic changes, and ensuring the initial team aligns with the leader’s vision.

  • Building trust quickly in fast-paced organizations is important. Trust should be given from day one and can be broken if necessary, with a focus on success metrics and allowing autonomy within boundaries.

  • Coaching and training play a vital role in helping startup teams become high performers. Coaches provide a third-party perspective, valuable insights, and a toolkit for reflection.

  • High-performance teams exhibit strong initiative and ownership, trust, healthy conflicts, support, constant growth, and energy.

  • The measurement of a high-performance team includes trust, healthy conflict, commitment, accountability, and focus on results.Assessing these factors and tracking progress over time can show the tangible changes and impact of building a high-performing team.

Transcript

Gatik Chaujer – Would love to get a sense of how the journey has been, like, specifically about building an effective team from the ground up? Let’s start with that.

Gaurav Agarwal – Building 1mg has been an incredibly gratifying journey. For me, the core purpose behind this startup was to build a team that embodies our collective leadership values. We strive to do the right thing every time, even if we stumble along the way. And when we make mistakes, we take responsibility and work to rectify them.

Our success and strong brand presence in the ecosystem are reflections of our leadership style and values. The journey has been both gratifying and challenging, filled with roadblocks and setbacks. But through it all, we have developed resilience and a steadfast belief in seeing things through.

Looking back to our early days, we were naive about how things worked and how to exercise effective leadership. But over the years, we have learned and grown. We have embraced concepts like radical candor and servant leadership, becoming practitioners of these principles.

It’s an ongoing struggle to build better organizations, constantly refining our approach. The journey has been full of lessons and learnings, shaping our own unique leadership style.

Gatik Chaujer – Tell us about the origins and implementation of the “Be Your Own CEO” culture within your startup’s leadership team. How do you embody this culture? Did you encounter any challenges along the way? Our viewers are eager to learn from your experiences and avoid common mistakes. Please share your insights.

Gaurav Agarwal – The “Be Your Own CEO” culture in our leadership team originated from the values we learned from past organizations that resonated with us. We realized the importance of individuals taking initiative and ownership to drive change. We wanted to create an organization where everyone feels empowered to make things happen and take accountability. However, implementing this culture came with its challenges. We had to ensure that failure was not punished but seen as an opportunity for learning and growth. We provided autonomy and decision-making authority to individuals, enabling them to make progress without unnecessary encumbrances. As the company grew, maintaining the “Be Your Own CEO” mindset became more complex, but we continued to emphasize self-conviction and humility when things didn’t work out. Another crucial aspect of our culture is valuing the team before individual contributions. We reward and recognize teams for their collective achievements, emphasizing the importance of collaboration and teamwork. We periodically reassess our values and consider incorporating additional sub-values to drive specific behaviors. For example, in our product team, we introduced the value of “quality of ideas and execution” to encourage effective ideation and swift execution.

Gatik Chaujer – Yeah, I saw that something called Done is better than perfect. Isn’t that one of your values?

Gaurav Agarwal – We have always been determined to turn our convictions into reality, even if it meant working through the night as a team. However, as we grew larger, we realized the importance of focusing on significant opportunities rather than chasing too many marginal ones. While smaller problems had a substantial impact when we were a smaller team, they may not have the same step function change in our trajectory as a larger organization. To address this, in the product team, I introduced the concept of “quality of ideas, quality of execution.” It involves assessing the value and impact of ideas before execution, without requiring approvals. The key question is whether the anticipated value was achieved through execution.

Gatik Chaujer – In building a high-performance team, startup organizations often face challenges related to hiring top talent from diverse backgrounds, resulting in a mix of individual rock stars. This diverse leadership pool can create issues with ownership, accountability, and maintaining team cohesion, often leading to situations of artificial harmony.

I’m curious to know if your organization has experienced similar challenges and how you overcame them. Could you share two or three specific tips on addressing these issues and fostering a successful team dynamic?

Gaurav Agarwal -When assembling a team of accomplished individuals, conflicts are inevitable. Hiring senior leaders comes with its challenges as they bring their own personalities and values into a new environment. I’ve learned two important lessons from our experiences. First, during interviews, it’s crucial to evaluate a leader’s personal accomplishments rather than relying solely on organizational support. Second, successful leaders avoid making immediate drastic changes and instead take the time to understand the organization’s dynamics and establish trust. Lastly, the initial team a leader works with greatly impacts their success within the first few months.

Our value of “Beyond CEO” sometimes works against us because we expect leaders to adapt quickly, but our company is no longer a small pool. It’s a challenging environment where experience navigating large organizations is crucial. Trust is vital, and our quality standards help us set the right boundaries without hindering progress. We provide feedback to keep everyone on track but allow autonomy to thrive.

Gatik Chaujer – In the startup world, there is often a conversation about trust among founders and leaders. Interestingly, while we embrace experimentation, agility, and failing fast in product development and workflow, we struggle to apply the same mindset to building relationships. Trust is seen as something that takes time, but in fast-paced organizations, we need to learn how to build trust quickly. One approach is to start with trust from day one and let it be broken if necessary. Some organizations are doing well in this regard, but it remains a challenge. What are your thoughts on this?

Gaurav Agarwal – In my early days at Zynga, I had a game producer named Blake McLaren who asked me if I gave people my trust or if they had to earn it. At that time, I arrogantly believed trust had to be earned. However, over the years, I’ve matured and now I give people my trust when they join our team. I’ve come to realize that there isn’t one right way of doing things, and trusting individuals allows the organization to evolve and discover new approaches. I now set success metrics aligned with our values and business goals, and as long as individuals meet those criteria, we don’t interfere unless they are way off track. This approach fosters better conversations and feedback, focusing on what truly matters. It took me time to learn this, but it’s an ongoing learning process for me.

Gatik Chaujer – I agree, it varies from person to person, and it’s not an easy task. However, in our coaching work with leadership teams, we emphasize that building a team of interesting individuals is a form of risk-taking. Leaders who excel at taking risks in business decisions can apply that strength to team development. Gaining an external perspective is crucial for raising awareness and facing challenges. We’ve observed that startup leadership teams dealing with issues like diversity, growth, trust, and uncertainty can become too immersed in the details. They often require an external view and a push in the right direction. That’s where coaching comes in. Coaching and training, whether internal or external, play a vital role in helping startup teams become high performers.

And from a learning standpoint, what role do you see off of leadership teams in a startup ecosystem to develop a high performance team? What role do you see coaching, training, playing in helping a startup team become a high performing team?

Gaurav Agarwal – I think it’s absolutely critical. I was exposed to coaching during my time at Zynga as a senior leader, where I had a personal coach assigned to me. Since then, I’ve recognized the importance of having a coach who can listen, empathize, and provide tools and techniques to tackle decision-making and strategies. Some may feel hesitant to seek coaching, fearing it implies a personal inadequacy, but I’ve found that a third-party perspective can effectively dissect problems and offer valuable insights. Coaches bring a wealth of diverse experiences and access to a toolkit, much like a math or physics teacher. Consistency is key, whether the coach is paid or free, mentor or friend, as it provides ongoing support and draws upon their experiences to guide discussions on organizational culture and values. At the beginning, we often prioritize business aspects over culture, but I believe getting the cultural elements right is crucial. In our case, being older founders allowed us to leverage our past experiences, and we fostered a culture of trust through open communication and transparency. Having someone who can objectively assess our actions and provide a toolkit for reflection has been incredibly valuable.

Gatik Chaujer – I encountered a situation where a high-performing team achieved remarkable results quarter after quarter. However, when we conducted a team assessment, their attention to results came out as red. This discrepancy surprised the founder, but it highlighted the need to focus on the team’s alignment with results, not just the outcomes they were achieving. This external perspective is vital.

Got an interesting question about your value – to be your own CEO. How does it work in a startup context versus being a more stable or scaled up organisation?

Gaurav Agarwal – Yeah, it’s a tough question, and I’ll be honest, it’s something we’re struggling with ourselves. But here’s my take on it: Being a CEO doesn’t fundamentally change, regardless of the size or stage of the organization. It’s about having a vision and rallying people around it. In a startup, individuals can have a direct impact and make significant changes. As the company grows, the CEO’s role shifts to influencing and convincing others to align with the vision. It’s about empowering individuals within the organization to take ownership and drive initiatives. So, while the scope of influence may change, the essence of being a CEO remains the same: leading with a clear vision and enabling others to become leaders in their own right.

Gatik Chaujer – Absolutely, I agree with you. Defining the elements of the founder’s mentality is crucial. It could include a bias for action, frontline obsession, or a focus on cash flow. Helping individuals understand and embody these aspects is key. Consensus is important, but it should align with the overall vision and purpose of the organization.

Gaurav Agarwal – You’re absolutely right. As a founder, I’ve come to realize that it’s not enough to just talk about customer obsession. I need to demonstrate it through my actions and prioritize it for my team. We often struggle to define what the founder’s mentality means and hesitate to give others the same latitude and empowerment we have. It’s important to clearly identify and define what we’re looking for from individuals and provide them with the same opportunities to embody the fundamentality we seek.

Gatik Chaujer – Maybe the last question that will take off is what is your measurement of a high performance team? How would you measure a high performance team?

Gaurav Agarwal – I’ll do my best to provide an off-the-cuff response, but it’s a challenging question. From my experience, high-performance teams exhibit strong initiative and ownership. Trust is a vital element, where team members can be candid, engage in healthy conflicts, and support one another without letting anyone fail. Additionally, these teams push each other to achieve their best, creating a sense of constant growth and energy. At one mg, we have teams that embody these qualities, and I often feel inspired and motivated by their achievements. We also encourage other teams to learn from them through internships. These values of setting high standards, fostering trust, and promoting initiative and ownership are essential in high-performance teams.

What is your measurement of a high-performing team? 

Gatik Chaujer -I’m glad that my thoughts resonated with you. When it comes to measuring the success of a high-performing team, I’ve learned that there are five key measures: trust, healthy conflict, commitment, accountability, and focus on results. By assessing these factors and tracking progress over time, we can see tangible changes and the impact of building a high-performing team. I appreciate the opportunity to share my insights, and I look forward to staying connected and discussing more about teams interning with each other.

Gaurav Agarwal – Thank you so much for having me. It was really a pleasure. Thank you so much for organizing this.

We are stoked to share the news of our brand-new ‘TransforMe Australia’ website.

by Sandra Colhando and Gatik Chaujer

We are stoked to share the news of our brand-new ‘TransforMe Australia’ website.

For our new friends, TransforMe is a transformative leadership training and coaching company in Australia, and worldwide, providing exclusive access to global coaches, trainers, and programs.  In the last decade, we have worked with more than 150 global clients on their learning and leadership programs and the one thing that has remained unchanged is, our focus on driving real behavioural shifts and driving real business outcomes.

When we set out to rework our website, we saw it as an opportunity to revisit our product offerings and ensure they are aligned to the learning needs of employees and organisations specifically in Australia today. 

Here are some facts that we deliberated while strategising our offerings for you:

  • In 2 years from now, the skill sets required for doing the ‘same job’ will change by 44%. Which skills are going to be Most In-Demand Skills in Australia?
  • Leaders and managers are struggling with burn-out and on how to manage hybrid teams effectively. We need to prioritise leadership skills that can help them build trust, connection and collaboration in a hybrid environment
  • With a growing CALD (Culturally and Linguistically Diverse) population, there is a growing need for building inclusive workplaces. DEI is going to be crucial for business success to attract and retain a diverse talent pool
  • Women Leaders need to bridge not just external, but internal barriers too, to drive strong presence at workplaces. Women Leadership programs are going to be key to grow the talent pipeline especially in senior leadership
  • Learners feel less satisfied with current virtual learning environments finding them less engaging and hence having low participation and low attendance. We need to offer a higher quality learning experience that engages learners deeply and drives behavioural shifts

We were excited  to discover that so much of what we do and how we do it is already in tune with present, and future, needs of L&D organisations in Australia. 

Our portfolio of solutions cover Leadership, Management and Communication – the 3 among the top 10 Most In-Demand Skills in Australia.

We are well recognised for our high-impact leadership programs for leaders across 3 levels and our work in the space of team transformation.

Since our set-up here, Women Leadership and our Storytelling have been our best selling programs.

We recently launched a new program on Start-up Leadership tailored specifically to needs of start-ups (Read: Six Aussie startups that raised $34.2 million this week)

We are so proud of our facilitators and coaches who have their own lived experiences besides being highly accredited, do check out the new team page (don’t forget to hover on images for a surprise!)

We do hope you find our new website to be a useful resource in uncovering tailor-made learning and leadership solutions that align with your organization’s unique needs. 

Oh, and speaking of feedback, we absolutely love hearing from you. So. please-please don’t hold back—do share your brickbats and bouquets with us.

Looking forward to it.

THE BUSINESS OF STORYTELLING – HOW TO USE NARRATIVE TO INSPIRE, ENGAGE AND DRIVE RESULTS

In this LinkedIn Live, one of India’s finest orators and storytellers, Roshan Abbas, Founder, Kommune India joined us as guest speaker. He spoke about leveraging storytelling for business impact. The session covered critical elements of storytelling & why it is important for businesses and techniques to incorporate storytelling into business strategies.

Summary 

  • Storytelling is a powerful communication tool often underestimated in its relevance.
  • It can be used beyond entertainment, such as in business contexts for vision, strategy, and personal reputation.
  • Developing storytelling skills requires practice, analysis of structures, and studying effective storytellers.
  • Authenticity and connecting data to compelling stories make information relevant and impactful.
  • To start the storytelling journey, gather a team and seek guidance from professionals.
  • Utilize online resources and engage in daily writing exercises.
  • Storytelling can build connections, create a human context in presentations, and make information engaging.
  • Determining the ROI of storytelling involves attaching it to business metrics and measuring engagement and behavioral changes.
  • Recommended books on storytelling include “The Hero with a Thousand Faces” and “TED Talks: The Official TED Guide to Public Speaking.”

Transcript

Gatik Chaujer – Let’s break down some common myths about storytelling in the workplace. As a trusted partner in helping leaders become better storytellers, we encounter these myths frequently. It’s important to shed light on these misconceptions and provide a fresh perspective. So, what are the big myths that need busting?

Roshan Abbas – Let’s debunk some common myths surrounding storytelling in business. One prevalent myth I often encounter is that storytelling is only for entertainment and lacks relevance. However, I believe that storytelling holds immense power to effectively communicate and add value across various contexts.

Another misconception I’ve come across is that storytelling is time-consuming and cannot be learned. In my experience, I have witnessed how storytelling skills can be honed and developed with practice and guidance.

Additionally, some people tend to associate storytelling solely with marketing and advertising, overlooking its broader business applications. But I firmly believe that storytelling goes beyond marketing and can be a powerful tool for conveying vision, strategy, organizational competence, and even personal reputation. It allows us to shape narratives, engage audiences, and guide the narrative towards our desired outcomes.

Gatik Chaujer – What’s your take, Roshan How much of storytelling is art versus science, and can it be learned? And for our viewers interested in becoming skilled storytellers or investing in storytelling for their organizations, what message do you have?

Roshan Abbas – Steve Jobs is often seen as a master presenter, but even he dedicated hours to practicing and perfecting his speeches. The same goes for anyone looking to become a skilled storyteller. Just like you spend weeks or months preparing a strategy or presentation, you need to invest time in honing your storytelling skills. There are principles and techniques to learn, such as creating a captivating hook, establishing a protagonist and an obstacle, and defining a goal. While there are various storytelling formats, mastering the art can be achieved through analyzing structures, studying effective storytellers, and understanding your audience.

Remember, storytelling is a skill that can be acquired, just as we learned stories as children without formal training. It’s about learning on the job, through experience and communication.

Gatik Chaujer – It’s important to change our mindset about storytelling, recognizing that it can be used for more than just entertainment. As you mentioned, even great storytellers like Steve Jobs put in extensive preparation and practice. Spontaneity is often the result of rehearsed practice. So, with a learner’s approach, one can acquire storytelling skills. I recall a workshop where a participant questioned the need to learn storytelling, highlighting that we all engage in storytelling naturally. However, there’s a distinction between pub storytelling (casual storytelling for entertainment) and business storytelling. Business storytelling requires planning, structure, key messages, dilemmas, and outcomes. By understanding the science and structure of business storytelling, one can excel in this skill.

Roshan Abbas – I often share personal stories in my daily communication and storytelling. In presentations, I start with a slide titled “Since we last met,” highlighting achievements like organizing the IPL opening ceremony across multiple cities in three weeks, working with Andre Agassi, and creating an anthem for a leading bank in India with Gulzar. These brief anecdotes effectively showcase our reputation, experience, expertise, and delivery.

Let me shift the focus from myself to well-known companies with different approaches. For instance, General Electric faced a relevancy challenge and responded by creating fictional podcasts like “The Message.” This podcast, discussing innovation and technology through storytelling, became hugely popular and sparked discussions.

Companies like Accenture, Deloitte, and EY have also embraced podcasting to share stories from leaders and experts, demonstrating their access to valuable information.

Popular brands like Amul engage in topical and immediate storytelling. Instead of just talking about butter, they relate their product to relevant and current events. By utilizing storytelling, they create a connection between their product and the audience, adding moments of delight to their mornings. Numerous examples exist, and I could continue sharing them for hours, but these are some notable ones.

Gatik Chaujer – Authenticity and making numbers meaningful through storytelling are two crucial aspects. I recall a video featuring Steve Jobs discussing how to position the iPod to his team. The marketing team emphasized its 10-gigabyte data capacity, but Jobs questioned its significance. He transformed the number’s meaning by saying, “You can listen to music on your way to the moon and back.” This example demonstrates that storytelling can infuse data with meaning. Despite the perception that storytelling and data are separate, they can actually complement each other seamlessly.

Roshan Abbas – A 10-gigabyte data capacity can be translated into simpler terms, such as storing 10,000 favorite songs, countless memories and pictures, and connecting with thousands of contacts. These examples highlight the soft value that the hard drive carries.

I constantly emphasize the value of preserving stories. Over my 30 years of storytelling, I’ve saved numerous anecdotes, quotes, and jokes on my phone. Meta tagging these stories is crucial. For instance, I have a collection of motivational tales and another for success stories. Creating a small group, whether in college or at work, where you meet regularly to exchange stories can be immensely rewarding. Initially, there might be hesitation, but if you commit and follow through, you’ll become the richest person with stories for every moment. After sharing a story, ask others to write down three key messages—a form of meta tagging that helps categorize and remember each story’s aspects. This practice is an investment that pays off for a lifetime.

Gatik Chaujer – Crafting stories is the real challenge in storytelling. You can only be as good a storyteller as the stories you possess. That’s why learning to craft stories is crucial. Create a story bank, just as Roshan suggested, and focus on meta tagging the key messages of each story. Real-life experiences are valuable in the business context, so it’s recommended to use them rather than relying solely on parables and fables. Everyone has had experiences, both successes and failures, that can be transformed into stories. These stories should be meta tagged, stored, and readily available for when you need them the most. Roshan’s use of meta tags on his phone’s notes is a fantastic example.

Roshan Abbas – Even now, with the advancements in technology, it’s easier to capture and share stories. For example, Apple’s screenshot feature and Kindle’s highlighting function are convenient tools. In Kindle, you can even see the most highlighted sections of a book, which have been identified by numerous readers. These simple hacks help in finding the best moments and stories to share.

When telling a story, it’s important to differentiate between rambling and effective storytelling. I often emphasize the concept of small “s” and big “S” stories. To understand this better, I recommend exploring the hero’s journey, outlined in Joseph Campbell’s book “The Hero with a Thousand Faces.” It provides a framework for epic storytelling found in various works like Mahabharata, Roman mythology, Lagaan, Superman, Matrix, Lion King, Baahubali, and more.

On the other hand, small storytelling involves a simple structure: start with a hook, introduce the protagonist, present the obstacle, and establish the goal. By understanding these elements, you can craft engaging stories. Visual cues, emotions, descriptions, and scenic settings can further enhance your storytelling.

Remember to be mindful of the message you want to convey. Avoid rambling and maintain focus on the story’s purpose. Practice the “right, lead, reduce, repeat” rule: write the initial draft honestly, then lead and reduce it to the essence of the story. This allows you to expand or condense the story as needed, based on the time available.

Gatik Chaujer – Picking up a question from the audience, when you’re using storytelling in the business context, in the work context, should you look at the end first, and then figure out the story, or vice versa?

Roshan Abbas – When crafting stories for specific occasions, it’s essential to determine the key message you want to convey. Filter your stories through this sieve, selecting the ones that serve your intended purpose. If you’re engaging in open storytelling, explore various stories and ideas. Writing three pages by hand every morning, as suggested in Julia Cameron’s book “The Artist’s Way,” can help clarify your thoughts and generate storytelling material. For continuous storytelling practice, create visual flashcards or a board where you organize and connect your stories based on themes like optimism or hope.

Remember, not all stories have to be personal; they can be a mix of personal and borrowed narratives as long as they are shared with honesty and authenticity. Avoid rambling and ensure your stories are grounded in truth to maintain their impact and credibility.

Gatik Chaujer – The last question I have for you Roshan is what advice would you give to either individuals or businesses who want to start using storytelling at the workplace? Where should they begin?

Roshan Abbas – To start my storytelling journey, I believe the perfect approach is to gather my team and invite an inspirational professional who can guide us.

Having someone knowledgeable in the art and craft of storytelling can leave us with actionable insights. There are plenty of online resources available, including free ones and leadership coaching programs.

Personally, I offer workshops, but finding a mentor or guide is also a great option. If resources are limited or I prefer a self-paced approach, I can search for the best stories in business and personal leadership online and read voraciously.

As Guy Kawasaki said, “Eat like a bird, poop like an elephant.” It means absorbing countless stories and reflecting on why they resonate with me. I need to find that sweet spot between thinking I’m uninteresting or overly fascinating and ask myself if my stories are worth sharing and if they leave a meaningful impact.

One exercise I recommend is writing three pages every morning, though even a paragraph or some notes can be a good start.

Our surroundings are brimming with stories, and even our profiles can become billboards for sharing snippets of our experiences. 

Gatik Chaujer – We have a question from the audience, what kind of situations can we use storytelling in?

Roshan Abbas
Thank you for the question. There are, there are multiple ways in which you could be using it.

  • Stories can be used as an introduction to build common ground and establish a human connection when meeting new people.
  • In presentations, stories are effective in creating a human context and making the audience relate to the topic being presented.
  • Stories help humanize facts and make them more engaging, especially when discussing initiatives that impact individuals or specific groups.

    Stories have a versatile application and can be utilized in various situations, depending on the desired outcome.

Gatik Chaujer – There’s also another question around storytelling – Where do we draw the line between getting creative and being realistic while writing. How do you kind of balance that in the workplace as a leader as a manager using a story?

Roshan Abbas – Authenticity is essential in storytelling, particularly in a business context where information can be verified. While adding emotional resonance through exaggeration is possible, it’s important to remain factual and stick to experiences that can be validated. Being truthful adds credibility and trustworthiness to your story. You can get creative with expression and setting, but it’s crucial to stay grounded in reality and avoid straying from the facts.

Gatik Chaujer – So here’s a question about measuring return on investment on storytelling in the workplace?

Roshan Abbas – Determining the ROI of storytelling depends on what you want to measure. Clearly defining your objectives is crucial. For sales teams, improved conversion rates and customer engagement can be indicators of success. In qualitative scenarios, such as training before a conference or speaking to staff, measuring audience engagement becomes more subjective. Surveys can help measure relevance, influence, or audience recall of stories. Another approach is to assess whether stories shared with the press resonated and were published. Trust between the trainer, learners, and the organization is essential. Consider conducting post-session surveys or evaluating the effectiveness of storytelling in achieving specific goals.

Gatik Chaujer – Determining the ROI of storytelling can be approached in three ways:

  • Attach storytelling to business metrics, such as sales conversion rates.
  • Measure engagement, such as increased viewer time during virtual events.
  • Conduct pre and post assessments to evaluate behavioral changes.

    Choose the most relevant metric based on your organization’s needs and where you are in your storytelling journey.

Gatik Chaujer – What are some recommendations for books to learn storytelling?

Roshan Abbas – Here are a few recommended books on storytelling:

Gatik Chaujer – Thank you very much. I hope when I meet you next I start my conversation with you by saying since we last met. Thank you so much for watching.

Founder To CEO – A VC’s Perspective On Leading Start-Ups #startup leadership

In the 12th edition of the Leaders’ Cafe, we had Manu Rikhye, Partner, Merak Ventures as our guest speaker in conversation with Gatik Chaujer, Co-Founder, TransforMe Learning to discuss his insights on essential leadership skills for growing a successful start-up.

Summary

Startups have limited resources in the form of capital, talent, tools, and other resources.

  • Founders of startups have an ownership mindset that drives them to push harder than anyone else.
  • Perseverance is required to succeed in the chaotic startup environment, where every decision can make or break the company.
  • Successful founders in a resource-constrained environment are focused on the outcome that each dollar spent will create for the business.
  • Incentives should be aligned with outcomes to drive entrepreneurial spirit and high performance.
  • Misconceptions about entrepreneurship swing between extremes of thinking fundraising is easy or too difficult, influenced by external factors.
  • Developing conviction in your idea, taking the plunge, and learning from successful and not-so-successful founders can help you succeed as an entrepreneur.
  • As a mentor, it’s important to remind founders to stay focused on solving the initial problem before getting distracted by other opportunities.
  • During times of scarce funding, it’s important to shut out the noise and focus on the fundamentals of your business.
  • Successful startups achieve success by focusing on their business fundamentals and taking one step at a time, even in the face of uncertainty.

Transcript

Gatik Chaujer –
What do you think are the principal differences in leadership behaviours, in a startup versus a more established organization?

Manu Rikhye –
The main difference between large organizations and startups is first, access to resources. Startups have limited resources in the form of capital, talent, tools, and other resources. This affects how leaders work with others and their personal contributions. Another difference is the ownership mindset of founders, which drives them to push harder than anyone else, making it hard to find people to match their level of commitment. The third difference is the perseverance required to succeed in a chaotic startup environment, where every decision can make or break the company.

Difference between large organizations and startups:

  • Limited access to resources for startups (capital, talent, tools, etc.)
  • Ownership mindset of founders
  • Perseverance

Gatik Chaujer –
What recommendations do you have for startup leaders to manage scarce resources, exhibit ownership and perseverance? Also, how can leaders inspire their team to have a founder’s mentality and exhibit behaviors that lead to success in a startup ecosystem?

Manu Rikhye –
Successful founders in a resource-constrained environment are focused on the outcome that each dollar spent will create for the business. They avoid making decisions based on organizational pressure and become cautious but not overly so. Incentives should be aligned with outcomes to drive entrepreneurial spirit and high performance, which can be achieved through a simple structure that links compensation and career growth with successful delivery of tasks. This approach may not match the level of contribution of a founder but can help people step up and perform at a high level.

Gatik Chaujer –
What are the common misconceptions among startup founders about building a successful business?

Manu Rikhye – 
Misconceptions about entrepreneurship are influenced by external factors, and can swing between extremes of thinking that raising money is easy or that it’s too difficult to even try. It’s important to develop conviction in your idea and take the plunge, regardless of external circumstances. Everyone’s entrepreneurial journey is different, and it’s helpful to talk to successful and not-so-successful founders to learn from their experiences.

  • Misconceptions about entrepreneurship swing between extremes of thinking fundraising is easy or too difficult, influenced by external factors.
  • Develop conviction in your idea, take the plunge, and learn from successful and not-so-successful founders.

Gatik Chaujer –
As a mentor to many startup founders, can you share an experience of how you helped a Founder succeed and what they needed most help with? This can give an insight to viewers who may be considering this journey and how to find a mentor.

Manu Rikhye –
I have to confess that in the last four years, my work as a mentor has been more about reverse mentoring and learning than me being able to give advice to others. I have been privileged to work alongside some of the best and most talented founders in India, which is something I am very excited about.

One common theme that comes up among early stage founders is that they start with one big problem and solution in mind, but as they begin to build their solution, they encounter multiple opportunities and get distracted. As a mentor, I remind them that resources are finite, and they must stay focused on making progress and showcasing that their solution can solve the initial problem before branching out to other opportunities. This becomes even more critical as finite resources can make or break a company.

As humans, we are often affected by what we hear, and founders are no exception. During times when funding seems scarce, I have to talk founders off the edge and remind them that if they build a valuable business, they will find the capital they need. I advise them to shut out the noise and focus on the fundamentals of their business, taking one step at a time.

One of our portfolio companies, Advantage Club, had an outstanding founding team, and when we started partnering with them four years ago, it was hard for people to understand their business, which was an employee retention and recognition platform. However, they kept making progress, and today they are successful because they focused on the fundamentals of their business and kept walking one step at a time.

Initially, people were unsure about the value proposition of Advantage Club – an employee retention and recognition platform. When we invested in them, the hope was that they would reach a revenue of $1 million and the world would start to take notice. They surpassed expectations and achieved $2 million, then $3-5 million, and now they’re close to reaching a revenue of $10 million ARR, serving 60 countries globally with a SaaS offering. Despite the noise about unicorns and funding, very few companies in India have been able to reach this threshold. The frustration and disappointment felt by the founder were understandable, but I advised them to keep walking one step at a time and eventually, someone would have to notice their enviable offering and talented team.

As a mentor to early stage founders, I remind them to stay focused on solving the initial problem before getting distracted by other opportunities. I advise them to shut out the noise during times of scarce funding and focus on the fundamentals of their business. Our portfolio company, Advantage Club, achieved success by focusing on their business fundamentals and taking one step at a time. Despite facing uncertainty, I encouraged the founder to keep walking one step at a time and eventually, their hard work paid off.

Gatik Chaujer –
What should HR and L&D leaders be looking at differently in the startup ecosystem? Should they approach talent development differently? Can you provide any insights or examples?

Manu Rikhye –
To succeed in today’s rapidly changing world, individuals must embrace the fact that expectations, deliverables, and talent availability are all evolving faster than ever before. This means taking the time to learn about what’s happening in the world and upskilling oneself to bring more value to their roles. Finding a personal approach to accessing information and knowledge can be helpful, such as investing in early-stage companies or exploring new tools.

Another important factor in staying ahead of the curve is being open to adopting new technologies. Companies are often slow to embrace new ideas, waiting for others to prove their effectiveness. However, this can result in missed opportunities as the technology may become less relevant by the time it’s adopted. By having the courage to adopt new technologies, individuals can unleash value and find solutions to pain points that older products may not address.

Lastly, developing skills and leadership are crucial in navigating this fast-paced environment. By constantly learning and growing, individuals can stay ahead of the curve and lead their teams to success.

  • To succeed in today’s world, individuals must upskill and stay informed about evolving expectations, deliverables, and talent availability.
  • Being open to adopting new technologies can help unleash value and solve pain points that older products may not address.
  • Developing skills and leadership are crucial in navigating the fast-paced environment and leading teams to success.

Gatik Chaujer –
What are the top three skills that L&D leaders should focus on to develop leaders in a startup at various levels, according to you?

Manu Rikhye –
That’s a great question. In the startup world, the skills you need to think about are different than in the corporate world. One skill that I think startup organizations need strongly is the ability to navigate difficult decisions and manage conflict within and outside the organization. Additionally, softer aspects of leadership, like building a strong organizational culture and having a clear set of people and leadership practices, should also be prioritized. Startups should focus on creating a living document of their culture and leadership practices, which can be given to people as a toolkit to make assimilation easier. Overall, these are the top two skills that I think startup leadership, HR, and L&D should think about.

  • Starting a company can disrupt financial security from a regular paycheck.
  • As a founder, you have complete ownership and responsibility for decision-making and outcomes.
  • Access to resources and talent can be a struggle, and founders may have to do tasks outside their skillset.

So, here’s an audience question from Jay Krishnan AG – should we plan starting taking revenue from the MVP? or should it be only to take feedback to improve

Manu Rikhye –
The key is supreme focus on getting an MVP out and starting monetization early. This is the ultimate test and only when you have a minimum viable product in the market can you start the feedback loop. Seeding the idea that it has to be a paid product from the start is important, even if you initially offer discounts for early feedback. It’s essential to get real people paying real money for it as it’s a false sense of success if not.

Gatik Chaujer –
My question to you is, when do you think or how soon should a startup organization start looking at investing in leadership development? How soon should employee development, leadership development be looked at from a startup lens?

Manu Rikhye –
As a founder, investing in developing and coaching your team should be a priority from day one. It may seem time-consuming in the short term, but not doing so will prevent you from delegating and focusing on more strategic tasks. Once you have enough resources, it’s important to hire full-time or part-time partners to address coaching needs and invest in finding the right leadership and HR. Many founders invest heavily in these areas early on, even if they have received funding in the millions. They may hire partners to help with culture and verbalize their expectations.

  • Developing and coaching the team should be a priority from day one for a founder.
  • Hiring full-time or part-time partners can help address coaching needs and finding the right leadership and HR.
  • Many founders invest heavily in these areas early on, even if they have received funding in the millions.

Gatik Chaujer –
Picking up the last question from the live show – he talks about how he’s seen you in the past, and obviously, he’s wanting to get your broad insights on leadership, courage, that’s really his anchor when he sees you. So anything you’d like to share.

Manu Rikhye –
As a founder, I believe that leadership courage and grit are essential qualities to possess. In large corporations, success can sometimes be disconnected from these qualities, but as a founder, you have no choice but to demonstrate them. It’s like fighting on the front lines, and ducking isn’t an option. You have to find that extra sense, that extra gear, and muster the courage to make hard decisions. Failure to do so could mean the end of your business, and everything that relies on it. So, it’s a do or die skill that is critical for success.

In the 11th edition of The Leaders’ Cafe – LinkedIn Women as Leader’s Playbook, we had Aishwarya Rao, Lead, Gender Equity Network, Accenture, Australia as our guest speaker. She discussed her personal journey as a woman leader and shared learnings on what organizations can do to build an inclusive culture.  She mentioned setting up flat organizations, creating self-driving teams, and empowering a collective culture where people can thrive and bring their best selves to work. She also talked about the importance of having a strong support system when feeling isolated and alone, and how to overcome such moments by shifting the conversation and looking at things differently. She shared her experience of using the Balance app for systematic meditation. Aishwarya also discussed external challenges that women leaders face in the workplace today, including stereotyping and workplace structures that hinder people’s ability to thrive and belong. She emphasized the importance of calling out inequitable practices in the workplace and giving others opportunities to be recognized as leaders. She shared that leaders have a moral obligation to create an inclusive workplace that recognizes and supports diversity.

Summary

Sandra Colhando –
When you reflect back on your leadership journey, what are some of the things you’re most proud of in your climb up.

Aishwarya Rao – The reflections that I want to share here today, across my 15 year journey, is the setting up of flat organisations, teams that are self driving teams and empowering that collective culture where people can thrive and bring their best selves to work. And something a leader must leave behind in terms of legacy must be of significance, it should not be necessarily of individual success. And that’s what I believe in.

I’m really proud of having created teams that are flexible, transparent, full of people that are so passionate, wanting to make that visible difference.

Sandra Colhando –
Has there been a particular moment, as you’re working with your team, where you felt alone, or you felt isolated in your struggle? And you felt that I don’t know who to look up to? And how did you overcome that if you did go through that.

Aishwarya Rao –
Probably five or six years ago, when I was looking up to leadership, there weren’t a lot of people like me, in the business and or in the industries that I was operating within. And that what you cannot see you cannot be so there have been moments where I have thought, oh, it would be wonderful to see someone like myself up in the organisation and to aspire to be like them.

I have a strong support system including career counselors, mentors, and coaches who I can rely on during moments of self-doubt. While I am proud of my accomplishments, I didn’t get here alone. As you climb the ladder, it’s easy to feel isolated, but having a support network is crucial. Mentors and coaches have championed me on my journey and I am grateful for their guidance.

Sandra Colhando –
The beauty of complexity lies in the simplicity. And when you feel lost, asking help, could seem so simple, but that’s probably sometimes the biggest challenge that you put yourself through. What do you do when in those moments, you don’t have the support system? What are you telling yourself in those moments? So is there something that you do yourself to get out of that temporary blip? 

Aishwarya Rao –
Oh, well, I’m going to give you two responses. One is, I use this app called Balance. I have been using it for a few years now. And it has been fantastic. So there has been no 3am moment because I go to sleep after meditating. And I wake up and do my meditation. So it’s been a wonderful app. I think we’ll all benefit with that kind of systematic meditation. I think you’ll have to actively work on getting yourself out of your head, like, you’ve got to shift the conversation, you’ve got to look at it differently. That’s the only way to do it. And often, I feel like we get ourselves into situations, which we need not. I would say tap on to your friends’ cohorts, your peers, because they’re also probably going through similar challenges. And I think you may not have the courage to go up to your manager or to your boss, to your people leader and say, Hey, this is what I’m facing. But I feel like you might be able to have that conversation with your peers, with your colleagues.

I’m going to give you two responses – I use this app called Balance and second is I think you’ll have to actively work on getting yourself out of your head, like, you’ve got to shift the conversation, you’ve got to look at it differently.

Sandra Colhando –
Yeah. And I resonate with what you said in terms of even if you’re not comfortable going to your leaders and having this conversation, but you know, your colleagues and people around at work. Because in the women leadership programme that we run, we’ve heard so many women professionals talk about the biggest takeaway from programmes like this is, of course, the skills and behaviours, etc. Keeping that aside, is the power of many that I am not alone in this journey, that I’m feeling like an imposter like everyone else is, I’m going through the same pains that everyone else’s, and I feel so much better, knowing all of us are. And so it’s such a relief. And I think half your burden is gone there that I’m not doing it alone, that you know, a lot of other people around me were experiencing that. So it’s a good, safe space to have that kind of conversation.

I want to shift gears towards external challenges. What are some of the biggest external challenges that women leaders face at the workplace today? And how do you think one can overcome that

Aishwarya Rao – 
Stereotyping is common and workplace structures can hinder people’s ability to thrive and belong. Organizations and leaders have a responsibility to create equitable and inclusive cultures. It’s important to call out inequitable practices in the workplace and give others opportunities to be recognized as leaders. Delegation should be done by trusting others’ abilities rather than just assigning boring tasks. Leaders have a moral obligation to not contribute to external challenges people face in the workplace. It’s important to recognize and create an inclusive workplace for people who identify as non-binary.

In the workplace, I do think we’ve got those obligations as leaders in order to make sure that there is no external challenge in the future – that’s the place we are creating.

Sandra Colhando – 
Absolutely, and we are looking at value sharing that we’re looking at, you know, an environmental organisation that’s truly inclusive, irrespective of your background, gender, race, etc. What are the things organizations may be missing out on if they don’t have enough women in the leadership table?

Aishwarya Rao –
In terms of addressing that question, and I want to be very careful about not stereotyping genders over here. Creating a nurturing workspace where differences are respected is crucial for a successful team and some people are naturally good at creating that space. This quality is not limited to being a parent and can be brought by anyone. I do think that some people are really well positioned to bring that aspect to create flexible workplaces, because you’re possibly multitasking and you understand the value of flexibility. Creating workplaces not limited by hierarchy, but rather allow for growth and opportunities to thrive. Intuition and the ability to network are advantages that can benefit everyone and are some traits which naturally come to some people. Women, in particular, can do a better job of supporting each other in the workplace. By building nurturing, flexible, and intuitive workplaces, we can challenge traditional patriarchal structures.

Some of the advantages are:

  1. Creating Nurturing Workplace
  2. Creating Flexible Workspace
  3. Intuitive and ability to network

Sandra Colhando –
Yeah, and the brilliant insights on behaviours as well. I know there’s a lot of work happening in women leadership, and you’re doing work with women professionals. How can we champion this cause in organisations? What can we do specifically? What are some of the behaviours or some steps that we can take to build an equitable workplace

Aishwarya Rao –
It’s important to be conscious of gender biases in the workplace, such as assuming women will handle “invisible” tasks like organizing events.Use inclusive language and symbols in presentations to avoid promoting alpha male stereotypes. It’s crucial to distribute workloads fairly and not make assumptions based on gender, parenthood, or caregiving responsibilities. Organizations should have policies in place to support these responsibilities, and leader should communicate these policies to their teams to build trust and create a supportive culture. By being authentic and mindful of these issues, you can help create a workplace where everyone feels valued and can bring their best selves to work.

It’s important to be conscious of gender biases in the workplace, such as assuming women will handle “invisible” tasks. Use inclusive language and symbols in presentations. Distribute workloads fairly and not make assumptions based on gender, parenthood, or caregiving responsibilities. Organizations should have policies in place to support these responsibilities, and leader should communicate these policies to their teams to build trust and create a supportive culture.

Sandra Colhando –
Who’s your role model that you look up to?

My mum is a financial expert and my biggest role model. She taught me that just because you can do something, it doesn’t mean you have to. Another role model of mine is Julia Gillard, the former Australian Prime Minister. I once saw her at an airport and she said, “even the Prime Minister has to go on a break sometimes”. It was great to see her living by that message. I believe we all need to learn to take breaks and pause sometimes.

Sandra Colhando –
Beautiful. And is there any book or TV show that you feel that it’s a must read and great for women professionals?

Aishwarya Rao –
There’s actually a podcast that I started on this during the pandemic There’s one called Women at Work. It’s the Harvard Business series one. And it’s really byte sized, like 25-30 minutes and it talks about anything from delegation, playing office politics. Those are the two things that come to my mind. But it’s a fantastic podcast to listen to.

Sandra Colhando –
How do you choose your mentors and coaches?

Aishwarya Rao –
I think rely on your intuition, seek out honest and transparent coaches and mentors who can identify your gaps.They don’t have to be from your field, but should be people you can easily connect with. Seek out mentors from LinkedIn or social collectives, such as friends, siblings or acquaintances. Choose mentors based on how easily you can communicate with them.That’s how you should be choosing your mentors.

Rely on your intuition, seek out honest and transparent coaches and mentors who can identify your gaps.

Sandra Colhando –
How important is sharing knowledge among leaders across companies to bring the best practices and use for making change at society level, particularly from a DEI perspective?

Aishwarya Rao –
It’s important to dismantle patriarchy and create inclusive organizations where everyone can bring their best selves to work. Some organizations are ahead of the curve, while others are just starting out. Sharing knowledge and best practices is crucial, and there are multiple organizations like TransforMe that bring together those working in DEI. It’s not just the responsibility of DEI leaders within an organization; individuals can also exchange feedback and notes on creating a good culture at work.

Organizations should share their practices, and there are many BI forums that facilitate this. It’s like sharing a party game idea and playing it at another party – exchanging best practices benefits everyone.

Sandra Colhando –
Here is a question from the audience, there was a survey done last year, which examined that men were found 48% fatigued by the notion of gender equality, and 52% feel they are being discriminated against, with women being favoured for promotions and jobs on the basis of their gender. How do you address this attitude of male colleagues at work?

Aishwarya Rao –
It is true that when we are having conversations constantly about gender equality in the workplace, it might sound as if we are discriminating against one gender. But I suppose the question comes down to establishing the intent of having these conversations. Why are we trying to create this because honestly, we have a banner up in one of our offices where it says none of us are equal until all of us are equal. As leaders, we have the responsibility to communicate this intent and be transparent about evaluation criteria and promotion goals. If gender equality is a part of the organizational and leadership behavior, it will not be looked upon as discriminatory. Communication with the right language is also important. If discrimination is perceived in the workplace, we must identify why and how to address it.

Sandra Colhando –
What do you think is the most important piece of advice for women who want to pursue a career as a leader?

Aiswarya Rao –
My piece of advice is start off and acknowledge that you want to be a leader in your organisation. And it’s completely okay to want that. And to work towards that. I think I think you’ve got to own it, you’ve got to own your story, you’ve got to this is coming from someone who has had so many self doubts. So that would be the advice I’d give myself and to you to say absolutely own that.

In 10th edition of The Leaders’ Cafe – LinkedIn Live Start-Up To Scale-Up, we had the newest shark from the popular television series Shark Tank India – Amit Jain, Founder and CEO, CarDekho Group as our guest speaker in conversation with Sandra Colhando, Co-Founder, TransforMe Learning & Leadership Solutions to discuss the lessons for building the next generation of leaders

Summary

Some of the key ideas discussed during the LinkedIn Live included:

  1. Creating a culture of eagles: To create a culture of eagles, Amit Jain emphasised the importance of focusing on team achievement instead of individual achievement. He also stressed the importance of treating employees like founders, empowering them to make decisions, and identifying individuals who share the company’s cultural values. He also mentioned that commercial constructs, such as equity for founders, are important for creating an eagle-like structure.
  2. Coaching and scaling up: Sandra asked Amit about the challenge of bridging the gap between speed execution and coaching when scaling up quickly. Amit explained that as the company grows, more empowered voices are needed to contribute to decision-making. Founders need to learn to listen to others and let go of control as the company scales. Coaching can be helpful in developing skills to manage a larger company. To empower the team, the founder needs to educate them on core principles of decision-making and provide context to ensure everyone is well-equipped. Ownership of decision-making is crucial, and leaders need to guide their team to make the right decisions while letting them take ownership.
  3. Managing generational diversity: Sandra asked Amit about how to manage generational diversity in a company and how to skill leaders to be great people leaders in this environment. Amit explained that having age diversity in a company is important, but it’s crucial that the culture treats all employees as peers, regardless of their age. He emphasized the importance of exposing young employees to leadership opportunities early on and listening to them. Amit also mentioned that treating employees well is important, as they will in turn treat customers well. Finally, Amit stressed the importance of coaching or letting go of toxic leaders, as cultural ethos are more important than individuals in an organization.
  4. Leadership development program: Amit Jain shared details about Cardekho Group’s leadership development program, which runs throughout the year and identifies the next generation of leaders. The program includes manager coaching in a one-on-one and one-on-many format, and seasoned coaches teach managers how to succeed with their people, how to get all their team members to perform, and how to get teams to work collaboratively. The program also includes feedback loops to ensure continuous improvement.

One is that, a mindset shift.I think what we need to focus on is that as long as Human Connect is there, productivity can be much better, even without those people coming to office. 70% is what a person picks up on the job. How are you curating those roles? How are you creating those curating those processes? From a larger HR perspective, I think that’s also something which all of us are focusing on. The other piece is that – the digital mindset. The digital tools available right now are actually helping us to reach out to the customer in the most effective fashion.

Full Transcript

Sandra Colhando –
Legends like Steve Jobs and Bill Gates who have an eagle like vision, with the ability to both see the reality as is, as well as make accurate predictions about the future. Their vision is big and focused to produce big results. So how do you find and create those eagles in an organisation?

Amit Jain –
To create a culture of eagles, one must first focus on themselves and find happiness in seeing others bloom. This requires a shift from a mindset of individual achievement to a mindset of team achievement. Good leaders must also be good human beings who empower and mentor their teams. At Girnar, the company culture is based on treating employees like founders and empowering them to make decisions. Eagles must have a vision for the future and the ability to execute in the present. Commercial constructs, such as equity for founders, are also important for creating an eagle-like structure. Company culture is crucial, and founders must identify individuals who share their cultural values. I also believe hiring laterally may not always work as well in finding and nurturing eagles within the company.

To create a culture of eagles, one must first focus on themselves and find happiness in seeing others bloom. Good leaders must also be good human beings who empower and mentor their teams.

Sandra Colhando –
One quality that can be challenging for Eagles is being great coaches. Leaders like Steve Jobs and Elon Musk, while they are brilliant, may not have had the patience and time for coaching, which is a slow process. This can be difficult when scaling up quickly. Bridging the gap between speed execution and coaching requires developing the necessary skill set and having patience. Coaching involves listening, stepping back, and allowing space for growth, which may not align with the fast-paced nature of scaling up. How to bridge that gap?

Amit Jain –
As a founder of a company in its early stages, it’s important to have control over decision-making and choose the right people to drive the company forward. Too much democracy can hinder agility and prevent product-market fit. As the business grows, the team expands and more empowered voices are needed to contribute to decision-making. Founders need to learn to listen to others and let go of control as the company scales. Coaching can be helpful in developing skills to manage a larger company. To empower the team, the founder needs to educate them on core principles of decision-making and provide context to ensure everyone is well-equipped. Ownership of decision-making is crucial, and leaders need to guide their team to make the right decisions while letting them take ownership. Asking the right questions can lead to better decision-making than simply providing solutions. This approach helps to create more accountable and responsible teams. As the company evolves, the founder’s leadership style needs to change accordingly

As a founder of a company in its early stages, it’s important to have control over decision-making and choose the right people to drive the company forward. Too much democracy can hinder agility and prevent product-market fit. As the business grows, the team expands and more empowered voices are needed to contribute to decision-making.

Sandra Colhando –
Now you have an organisation of extremely diverse leaders, and not just background, there’s also age and experience, how do you manage this generational diversity? And how do you skill them to be great people leaders in this environment? Is there a systematic approach? 

Amit Jain –
But I think there are two aspects. One is coaching that I’ll discuss later. Having age diversity in a company is important, but it’s crucial that the culture treats all employees as peers, regardless of their age. Exposing young employees to leadership opportunities early on is also essential. For instance, at Girnar, the CEO would invite 30-40 next-generation leaders to board meetings, and each of them would present something. This created a peer learning environment and empowered young employees. As a leader, it’s important to listen to young employees and learn from them. The phenomenon of shifting eras happens frequently, especially in terms of technology, and a leader needs to keep up with it by learning from the younger generation. Treating employees well is important, as they will in turn treat customers well. Having toxic leaders can be detrimental to the company’s long-term strategy and culture, and it’s crucial to coach them or let them go. Ultimately, cultural ethos are more important than individuals in an organisation.

ON GENERATIONAL DIVERSITY

I think there are two aspects to this. One is coaching. Having age diversity in a company is important, but it’s crucial that the culture treats all employees as peers, regardless of their age. Exposing young employees to leadership opportunities early on is also essential.

Sandra Colhando –
My question is when you get rock stars and they give you the numbers you want, but they’re toxic, they’re not developing the people. You said, either coach them or you know, let them go as well. And it’s critical.

Amit Jain –
At Cardekho Group, we implement structural interventions to build leaders through our leadership development program, which runs throughout the year. This program identifies the next generation of leaders and includes manager coaching in a one-on-one and one-on-many format. Our seasoned coaches teach managers how to succeed with their people, how to get all their team members to their level, and how to move to the next layer. Our coaching also focuses on important skills such as how to provide feedback effectively, which is often lacking in India. Many organizations struggle with managers who are excellent performers but are not equipped to manage teams. Our structured intervention aims to address this issue and ensure that our managers are effective leaders.

Sandra Colhando –
As leaders, burnout and lack of inspiration can affect anyone, not just founders, CEOs or senior leaders. I have personally gone through phases of feeling uninspired and burnt out, and I know it can be tough to come out of it alone. Do you have any tips or insights to share for those struggling with this right now?

Amit Jain –
Well, I have been through many failure phases in my entrepreneurial journey, but I have never really felt burnt out. The reason is that I have always been surrounded by very loving people with great intentions and no biases towards me. My brother Anurag is my co-founder and whenever I feel down, we spend an hour every night chatting about things. He is the one who lifts my spirits up by reminding me to have gratitude towards life and to focus on the inputs rather than the outcomes.

When I really feel down, I make sure to meet my family and close friends more often. As a founder, I believe it’s important to have somebody who you can confide in and talk to about your challenges and emotional journey. I always try to have a mentor who has run a much larger company than me to give me objective advice and talk about how they handled similar situations.

Lastly, I believe it’s important to enjoy your work every day. If you’re not enjoying what you’re doing, you’re not really living. If you keep dragging yourself into it every day, you will eventually burn out. I realize that sometimes it’s better to pivot to something new rather than trying to pursue something that may not be working. Perseverance goes a long way, and you can keep changing your ideas until you find something that works.

In fact, I have experienced this firsthand when I was running an e-commerce site from 2009-2010. We were selling mobile phones, but too many competitors entered the market, and we were not able to get extra funding. We had a knack for getting free traffic, but the infrastructure of delivery was not very good, and we started making huge losses. So we pivoted and started a pricing aggregation site, which became profitable. We shut down the old venture and started something new.

I remember losing all my money during the 2008-2009 market crash, and we didn’t even have enough money to pay salaries. I distinctly remember sitting with my brother that night with a zero cash balance, figuring out how to pay salaries and not let the team know that we had lost all the money. But Anurag reminded me that we had made it from zero in just two years, and we knew how to get back up again. That unconditional support was what helped me keep going.

Having a supportive co-founder and close friends helped me avoid burnout despite facing failure in my entrepreneurial journey. Enjoying your work every day is important, and pivoting to something new can lead to success. Unconditional support from loved ones is essential in tough times

Sandra Colhando –
So do you feel it’s always great to have Co-Founders?

Amit Jain –
Trust is key for any startup, and the intent of the co-founders must never be questioned. This is especially important in India, where the ecosystem can be divided into left and right. If there is trust in the intent, everything else can be worked out through communication and collaboration. However, if the intent is bad, then everything will fall apart. It’s also important to note that no startup is created without mistakes. Sometimes things can go wrong when a lot of money is involved, and one founder may become more important than the others. This is where the person in charge needs to balance things out and ensure that there is open communication and equal visibility for all.

Sandra Colhando –
It’s pretty tricky to do that. It’s not so easy. You have this unconscious competition, a competitive streak that comes in with two co founders. But I’m glad you’re kind of managing that in doing well. 

Rapid fire
Sandra –
I’ve got some Rapid questions for you really quickly, quick answers. So one is choose one between the two, which is, the first one is massive growth that has been history books, or live in people’s hearts,

Amit Jain –
Live in people’s hearts, I believe in living on through others by impacting the next generation. To have a life acknowledged by many for the lessons they learned from me is where I want to live. I will live on through the people I have worked with, coached, and the founders I have mentored. My thoughts will translate into their next vision, bringing me greater joy than anything else.

Sandra Colhando –
If you were to write a book on your journey, what would the title be?

Amit Jain – Street Fighter, is probably how I would title it. I’ve been a Street Fighter all my life . When I went to the ground, I did telecalling for six months in my own company. I’ve sold my first bike to the dealers. So I’m more like a Street Fighter guy who rose to this position, finally. And I think I value that phase of street fighting the most, versus running this one, because I could not have reached here without that phase. So I think I will probably title it Street Fighter – a story of a Street Fighter kind of a thing.

Sandra Colhando –
What is your go to productivity hack?

Amit Jain – I have a few productivity hacks that I find helpful. First, I use the 6 x 6 x 6 technique where I pause before responding to something. Second, when I feel down, I look at pictures of my kids and meditate to change my mindset. Third, I always start meetings by asking personal questions to build empathy within the team. Fourth, I read every consumer review and pass it on to my team to make daily improvements. Lastly, I find five reasons to smile every day to maintain a positive attitude and pass on happiness to others. Acknowledging and recognizing the work of others also motivates them to excel beyond their potential.

Sandra Colhando –
When we talk about the emotionally intelligent leader, one of the skill sets required to be strong leaders is to be able to have that empathy and connect. And the team meeting example that you gave is first check in with people before you check in with the numbers, we often call it the neck down and neck up approach. So first, find your neck down, where are your people in this moment, emotionally, then check with their state, and then you get a lot of answers on your neck-up, which then you get into your numbers.

Amit Jain –
That’s a brilliant example, to start. Let’s say, if I was not good at meetings and I personally believe after every meeting, I have to ask a question to myself, when this meeting is over, will anything go out or you could do better? If the answer is the later, then I’m not a good lead advisor. Right? So I have to answer this question every single meeting to myself. And if the case is later than I have to pull it back again, which means I have to do a personal call and talk about how I was not a better leader today in the meeting. I probably was not a good manager, acknowledging your own mistake is very important at times because you at times are not right and inward in your heart. I make sure that I’m able to acknowledge my own behaviour, which is not right. Because if I don’t acknowledge that, the other guy who’s working with me, my thing is the right way. And that’s not the right way to go.

Sandra Colhando –
If you had a time machine and you want to go back to the younger metal just starting off, and you had to give him one advice to do something differently. What would that be?

Amit Jain –
I wouldn’t give him advice, but rather let him discover and learn from failures. It’s important to experience them firsthand to truly learn. I believe this approach has been fantastic and I’m happy with it.

Sandra Colhando –
What animal or creature resonates with you the most

Amit Jain –
I love the tiger for its agility, fierceness, and speed. It’s something I relate to in my life. I even have a big tiger painting in my office. Our company logo and missions are also based on the tiger, and it remains a symbol of strength and determination for us.

Sandra Colhando –
If a CEO were to ask you for one piece of outlandish advice to build a successful empire, what would it be?

Amit Jain –
Be good to others and find pleasure in their happiness. This leads to being a good human being and everything else falls into place.

Sandra Colhando –
My question is about balancing between speed of scaling up versus reducing process complications, especially growth is coming from adding new SKU or customer propositions which keep adding new process flows, what’s the best approach ?

Amit Jain –
Simplify processes to avoid limitations in scale and skill. Solve with humans first, then introduce technology once proven scalable. Don’t wait for a perfect product, try and improve quickly along the way to become a better version of yourself.

Sandra Colhando –
Thank you, Amit, for the brilliant ideas and insights, especially ‘chase the inputs, not the output.’ Your humility and appreciation for others shine through. Wishing you all the best in your company’s growth. Thanks to everyone who tuned in, much appreciated.”

Share This

Select your desired option below to share a direct link to this page.